Bayleys is expanding its footprint North of Auckland with the strategic appointment of Craig Newth, a seasoned property management veteran, to lead the firm’s commercial property management division in Northland. The move underscores Bayleys’ commitment to enhancing its client offerings and responding to growing demand for a comprehensive one-stop-shop service in the region.

Craig Newth, who previously owned and operated a successful property management company in Auckland, has recently relocated to Northland. His extensive experience and deep understanding of the commercial property market have positioned him to spearhead Bayleys’ expansion in the vibrant and rapidly evolving area North of Auckland.

Bayleys in the North’s Commercial & Industrial director Ben Clare says Newth’s new role will see him oversee the management of commercial properties across the region, areas that have witnessed increasing investment and demand for quality commercial management services.

“This strategic acquisition aligns with Bayleys’ focus on strengthening its market presence and responding to our clients’ needs. We’ve seen a surge in client requests for a more integrated property management service, and Craig’s appointment is a direct response to enhancing our full-service offering locally.”

The move comes as Bayleys continues to solidify its position as the leading real estate agency in the North. The firm’s growth across Northland is driven by the region’s burgeoning commercial investment opportunities and a notable shift of residents seeking a more balanced lifestyle away from Auckland’s bustling urban environment.

“The region is experiencing a wave of new interest from both investors and businesses. This growing trend underscores the need for a dedicated property management team that can cater to the unique demands of the immediate area.”

Newth’s extensive background in property management and his previous success in the competitive Auckland market are vital assets in meeting the needs of Northland’s sector.

“I am excited to bring my expertise to Northland and contribute to Bayleys’ offering locally. The growth area North of Auckland presents a unique blend of opportunities, and with the increasing number of relocations, it’s an ideal time to establish a robust property management presence to better service the needs of this evolving business community,” he says.

The expansion is also a strategic response to the area's increasing commercial and residential investment. The region has seen a rise in new developments and a growing interest from businesses and individuals seeking lifestyle benefits.

Clare says the recent population influx reflects broader trends in the real estate market, where regions outside main centres are increasingly recognised for their investment potential and lifestyle appeal.

“With Northland’s infrastructure improving and government support for regional growth, the area is set to become an even more attractive destination for investment.

“This expansion is more than just growing our footprint, it's about enhancing Bayleys’ ability to deliver the same exceptional service we’re known for while capitalising on the new opportunities presented by the flourishing market.”

As Bayleys in the North continues to evolve, the appointment of Craig Newth and the launch of the commercial property management division mark a significant milestone in the firm’s growth strategy. With a focus on exceptional, add-value service, supported by a national network and strategic global partnerships, Bayleys is poised to add increasing value for property investors in the wider Northland region.